Heden Center - Gothia Cup

Gothia Heden Center


Heden is the heart of Gothia Cup. Here you will find the Central Information building, the tournament’s headquarters during the week. Heden Center in the heart of Göteborg is centraly located within walking distance from Nya Ullevi (opening ceremony arena) and the main boulevard Avenyn.

Despite of the fact that Heden is located right in the Göteborg city centre, this area accommodates 5 artificial grass fields (three 11-a-side and two 7-a-side). On two of these fields we have built up grandstands for the spectators to enjoy the games. These seven fields make Heden Gothia Cup’s third largest game centre.

If you're hungry you can buy some good food at various food trucks at the big food court and if you're in a shopping mode you'll find the big sales tent at the area where you can buy sportswear and official merchandise.

Welcome to the Gothia Heden Center

A large event area where our partners organize fun activities and competitions all week!
  • Coca-Cola
    Welcome to CAMP COKE where you and all your friends are welcome to hang out, participate in new challenges, meet new and old friends, and enjoy an ice cold Coca-Cola - with or without sugar!

    Coca-Cola will bring a lot of new activities to the area where eGothia also will have a big spot. You will also find Skills Arena 2.0 where you can challenge friends and competitors in precision, stamina and reaction.
  • Volkswagen
    Visit Volkswagen and try out their football dart where you can win prizes every hour. You can also meet SkillTwins and listen to some good music from their DJ and of course. Don’t miss to take selfie with the official UEFA EURO 2020™ trophy!

  • Hede Fashion Outlet
    Free shopping buses to Hede Fashion Outlet in Kungsbacka (free of charge).
  • SKF
    Join the dance! Have your team dance filmed by SKF and uploaded to Instagram, @SKF_meet_the_world, for a chance to win 3000 USD of football equipment for your team (Monday – Saturday)!

  • TOCA
    The first TOCA Center in Europe will be visiting Gothia on Heden. In our studio you will be able to test your first touch, technique, precision and coordination together with our best player and ball machine - TOCA Touch Trainer™.

During the week you will also meet Bravida, Equmeniakyrkan and SEB! All with activities for you to participate in!


The heart of Gothia Cup

The Place

Heden is a storied place in the Swedish football. It was namely here that the first football game in Swedish territory was played. The year was 1892 and the match was between Örgryte IS and IS lyckans Soldater.

The Events

Here you also find the Gothia Heden Center, a large event and exhibition area where our partners arrange fun activities and contests. You will also find souvenirs, food court, and more!

Leaders Lounge

Strategically and perfectly located with panorama view over the playing fields you can find the Leader’s Lounge. Team leaders and coaches meet colleagues from all over the world and discuss tactics. Coffee is for free and if you want something else to drink you can purchase it at the bar. It is here where you pick up your coach t-shirt included in your Leader’s Plus Card.

SKF Arena

SKF Arena is the main pitch during the tournament. With a capacity for nearly 8,000 spectators, it is the perfect place to be for anyone who wants to see high-quality international football during the weeks.


Thanks to the short distances in the city, Gothenburg is one of Europe’s premier events cities. It’s a friendly summer city with easy access to the archipelago. The people of Gothenburg are used to looking after their visitors. And we also have Liseberg, the top leisure park in Northern Europe, visited by a large proportion of all Gothia Cup participants.

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The worlds largest and most international youth football tournament.
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Gothenburg, Sweden