During Gothia Cup we carried out the campaign “Please Remember” which consisted of a billboard with some small but yet so important messages. This is Youth Football, This is Only a Game, The coaches are volunteers, The Referees are human. The signs could be seen around all the playing fields as well as in most of Gothenburg’s bus and tram stops. The campaign was also carried out with excellent results on social media, where participants and visitors posed with the sign. During the opening ceremony a Celebrate The Game number was also presented. In a humorous way we shown different behaviors during a match.