Category: News

PUMA is the new official sports brand of Gothia Cup

Gothia Cup and PUMA have signed one of largest agreements in the industry in Scandinavia. Through a long term deal the partners are heading forward towards new successes.
“PUMA, with their courage and ability to do the unexpected, fits perfectly into Gothia Cup’s identity where we find our own way to keep developing the world’s largest youth tournament”, says Thomas Andersson, Director of Sales at Gothia Cup.

PUMA is one of the leading brands in the football industry and as the organizer of the world’s largest football tournament, Gothia Cup holds an important role in the global football community. From 2019, PUMA will join the world youth cup for new successes, through a partnership that demonstrates sustainability and long-term.
In addition to becoming the official sports brand for Gothia Cup, the tournament’s two elite classes, boys and girls 17, will from now on be presented by PUMA – Gothia PUMA Trophy.
“This fits right into our target group. The goal is that the Gothia PUMA Trophy will be a global event with young people, football and music in focus and we aim to invite partner clubs such as AC Milan, Olympique de Marseille and Borussia Dortmund to the tournament”, says Rutger Hagstad, Head of Marketing at PUMA Nordic.
The new cooperation captures the values shared by the parties in health, community engagement and human rights.
“PUMA shares the commitment for respect and equality with Gothia Cup and with PUMA as our official sports brand we will become stronger in our work for everyone’s equal rights as well as everyone’s opportunity to play football and have an active leisure, says Thomas Andersson, sales manager at BK Häcken.

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Gothia Cup’s new volunteers have left Sweden to spend the next six month at our sports school in Congo-Brazzaville. At CF Gothia they will support the leaders in the daily activities.

Around 300 children attend to our sports school in Brazzaville. After school, the children go to CF Gothia to play football, beach volleyball and practice gymnastics. In conjunction with training, the children participate in social activities, with education in the school’s ten hallmarks as welll as lectures in life lessons: physiology and puberty, gender-based violence, hygiene and discrimination – subjects that are taboo in many households.
CF Gothia runs with local leaders in Brazzaville but every year two Swedish volunteers go to Congo-Brazzaville to support the leaders at the school. Last week this year’s volunteers left Sweden for an experience of a lifetime.
Elin Weman is 19 years old, from Nävlinge in southern Sweden and she’s an elite wrestler. She’s excited to widen her world in a totally different environment and culture.
”I expect to get to know all the children and adolescents and learn a lot about Congo-Brazzaville and the Congolese people. I really look forward to live in a Congolese family. I love challenges and felt that this was a great opportunity”, Elin says.
Olof Lagerqvist is 24 years old and his ordinary work is in shipping and logistics in Gothenburg. He has played football since he was five years old and has a great interest in sports in general.
”With my experience in football, I look forward to find out how the same sport is played on a different continent. The big challenge will be to live in a different culture and I hope to learn a lot, about other people but also about my self. And I look forward to try a lot of new food!”, Olof says.

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New record when registration for Gothia Cup 2019 opened

Gothia Cup set a record again, when opening registration for next year’s tournament. After only 12 minutes, the category for local teams was full.

Within the first four hours, teams from 17 different countries had registered. For the first time since 1992, a team from New Zealand will be coming to the world’s largest youth football tournament.

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Registration for Gothia Cup 2019 opens on Monday

Registration for Gothia Cup 2019 opens on Monday September 10th, 10 am (CET). The tournament will take place 14th–20th of July.
Some of our categories normally get fully booked quickly, so make sure you don’t miss out on the chance to be a part of the world’s largest youth tournament!

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Dennis Andersson inducted into Hall of Fame

Dennis Andersson, General Secretary of Gothia Cup, has been inducted into the Gothenburg Sports Hall of Fame. He receives the award for his outstanding work that has made Gothia Cup into the world’s largest youth tournament and thereby put Gothenburg on the world map.

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Gothia Cup China 2018 is underway!

Only one month after the Gothia Cup week in Gothenburg the Chinese Gothia Cup started in Qingdao. Around 300 teams from 33 countries are having the ultimate football experience in China right now.

The tournaments opening ceremony took place on Sunday, and this week 600 games will be played. You can follow the teams and find everything you need to know at the Gothia Cup China website.

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