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Our project to create a better environment both on and off the playing fields, Celebrate The Game, is something we are very proud of. With this years tournament we have developed the communication around the project. – We’re making the campaign even happier, says Niclas Freiholtz, Competition General.
Gothia Cup is all about joy, fellowship, personal development and creating memories. That’s why it’s important that we do everything we can to help the participant experience just that. The project Celebrate The Game is a part of that work.
– It’s a campaign where we’re trying to explain and simplify the message about how to behave on and around the playing field, says Niclas Freiholtz.
The project involves match delegates who help overlook the games and be around if something happens. In addition to the delegates there are referee observers that will see to the referees wellbeing and development. – This, along with our more informative elements, constitutes a unity that we call Celebrate The Game.
The more informative elements that Niclas Freiholtz is referring to are – among other things – plates and signs with messages and reminders about how to behave against one another. – This is one of the greatest initiatives we’ve ever taken. The experience has been very positive amongst the participants when we started having delegates at the games. There is always someone to turn to.
– In general we see that with our communication around the project, participants and leaders and parents really experience an eye-opener with the message we want to mediate. It really sticks. So the project has had a very positive effect on the whole tournament.
What’s new this year in the Celebrate The Game-campaign?
– This year we have added even more referee observers. Every referee should be able to receive feedback and a personal evaluation, to help them and strengthen them in their work. – And then we’re making the campaign even happier. We now have a mascot in the form of a dog that will bring joy, reconnaissance and stand as an ambassador for the project. He will show up in our communication and our mobile sticker pack. It is a great way to put a face on Celebrate The Game and to help more people recognize the campaign.
We’ve earlier announced the Swedish teams that will participate in the B17 class in Gothia Trophy elite cup. Here are the teams from abroad that will visit Sweden this summer.
Gothia Trophy is a category which only invited teams get to participate. The invitations for the Swedish teams are based on Swedish Elite Football’s (SEF) certification model and ranking system. In the B17 class, 12 teams are from Sweden and 12 teams are from abroad. The Swedish and international teams are now confirmed, announced and presented below.
Swedish teams AIK Djurgårdens IF BK Häcken IFK Norrköping IK Sirius IF Elfsborg Hammarby IF IFK Göteborg Örebro SK Kalmar FF GIF Sundsvall IF Brommapojkarna
Non-Swedish teams ACBB Paris, France FK Akademija Pandev, Macedonia Audax, Brazil Right To Dream, Ghana FC Tokyo, Japan ASEC, Ivory Coast Leeds United, England Legia Warzawa SA, Poland FC Cavalier, Jamaica TikiTaka Academy, Nigeria Cantolao, AD, Peru Deportivo Alaves, Spain
This year FC Cavalier, the first team from Jamaica in the tournament, will participate. In this article you can read more about the club and their ambitions.
Last year, Right to Dream from Ghana won the final against Nigerian TikiTaka Academy. This year’s edition of Gothia Trophy will take place 15–21 July.
We’ve already presented the Swedish teams that will participate in the G17 class in Gothia Trophy. Here are the rest of the teams that will join us on the Swedish west coast this summer.
Individual teams are invited to Gothia Trophy to participate based on the certification model used by Elitfotboll Dam (“Elite Football Women”, EFD). In the G17 class, 8 teams are from Sweden and 8 teams are from abroad. They are presented below.
FC Rosengård Djurgårdens IF FF Kristianstads DFF LB07 AIK Piteå IF Umeå IF FF Växjö DFF
Bayer 04 Leverkusen, Germany CA Osasuna, Spain CCL Soccer Club, USA FC Nordsjælland, Denmark Sant Gabriel, CE, Spain Stabæk Fotball, Norway Team Odense Q, Denmark Tokyo Verdy, Japan
This year will be the first year of participation for the Japanese team Tokyo Verdy. In this article you can read more about their journey towards the world largest youth football tournament.
Last year, the American club NorCal PDP won against the Swedish LB07 in the final with 3-0. This year’s Gothia Trophy will take place 15-21 July.
This Summer Japan will be represented by a girls team for the first time in the Gothia Cup history. Tokyo Verdy, with many players from the youth national teams in the squad, is invited to play in the G17 class.
In line with a shared ambition to promote teamwork, responsibility and equal opportunity, SKF started the Meet the World pre-tournaments in 2007. They give children, who might not otherwise be able to afford to travel to Sweden, the chance to come to Gothenburg and be part of the Gothia Cup.