Gothia Cup and PUMA have signed one of largest agreements in the industry in Scandinavia. Through a long term deal the partners are heading forward towards new successes.
“PUMA, with their courage and ability to do the unexpected, fits perfectly into Gothia Cup’s identity where we find our own way to keep developing the world’s largest youth tournament”, says Thomas Andersson, Director of Sales at Gothia Cup.
PUMA is one of the leading brands in the football industry and as the organizer of the world’s largest football tournament, Gothia Cup holds an important role in the global football community. From 2019, PUMA will join the world youth cup for new successes, through a partnership that demonstrates sustainability and long-term.
In addition to becoming the official sports brand for Gothia Cup, the tournament’s two elite classes, boys and girls 17, will from now on be presented by PUMA – Gothia PUMA Trophy.
“This fits right into our target group. The goal is that the Gothia PUMA Trophy will be a global event with young people, football and music in focus and we aim to invite partner clubs such as AC Milan, Olympique de Marseille and Borussia Dortmund to the tournament”, says Rutger Hagstad, Head of Marketing at PUMA Nordic.
The new cooperation captures the values shared by the parties in health, community engagement and human rights.
“PUMA shares the commitment for respect and equality with Gothia Cup and with PUMA as our official sports brand we will become stronger in our work for everyone’s equal rights as well as everyone’s opportunity to play football and have an active leisure, says Thomas Andersson, sales manager at BK Häcken.