This year, Gothia Cup runs an information campaign against sexual harassments: “Respect Every Body”. The super stars Carli Lloyd, Lilian Thuram and Lotta Schelin are ambassadors for the campaign.
“Gothia Cup wants to take responsibility to increase the knowledge within this subject, and change the attitudes and norms of today’s society” says Malin Jonson, Communications Manager at Gothia Cup.
Gothia Cup is the world’s biggest meeting place for football playing youths. Since the start in 1975, the mission has been to create interactions between youths from all around the world, to increase the knowledge and the understanding of each other.
Last year we started the fair play project “Celebrate the Game”, to improve the climate on and around the pitches. The work for a respectful behavior continues during 2017, and this year we extend the project to also include how we reach out to each other outside of the pitches.
With the campaign “Respect Every Body”, Gothia Cup wants to increase awareness about sexual harassments. The aim is to focus on one’s own responsibility, about having respect for one’s own and others’ bodies, about body boundaries and most of all, how we are all responsible in this discussion, as an active audience. To change the values of today, society must act against attitudes and behaviors that normalize different types of sexual harassments.
“There are 35 000 youths gathered at Gothia Cup, and we feel that they listen to us. We talk a lot about Gothia Cup as a role model – then it is our responsibility to talk to our youths, also on topics like this. Even if this is not about football, we believe that we can reach the youths through football”, says Malin Jonson.
The message will be spread at the Gothia Cup Opening Ceremony, to 50,000 people on Ullevi, and further via both printed and digital information during the Gothia Cup week.
Ambassadors for the campaign are the American star Carli Lloyd, named Best FIFA Women’s Player in both 2015 and 2016; Lilian Thuram, the most capped player in the French national team, today a global lecturer on racism; and Lotta Schelin, who has scored most goals in the Swedish national team.
“It is incredibly important that these role models support our message. Now we hope that everybody – Gothia Cup participants and others – assists in spreading the word and takes responsibility for how we treat each other: Respect Every Body”, says Malin Jonson.