We believe that it is important to make a tournament a lifelong memory. A moment for everyone – a moment of harmony and fellowship. We want to create this very moment with the Gothia Opening Ceremony. Previous participants have compared it to an Olympic ceremony and that’s the idea. The atmosphere surrounding the opening of the Gothia Cup is electric, enough to make you shiver with excitement. It’s a memory you’ll remember and smile at for the rest of your life.
Gothia Cup opening ceremony has over the years evolved into something of what guests might appreciate the most. Initially there was inauguration in different locations in central Gothenburg, where all the teams marched behind his country’s flag. As the tournament grew, this became impossible to arrange. Therefore moved the opening ceremony in 1989 to the Ullevi Stadium. At first, we used only half the big arena. Today, there are hardly enough seats. Despite the fact that over 50 000 should fit.
The opening ceremony is a show that takes about two hours. The presentation of the participating nations is a regular feature but it is usually other numbers that attracts the most appreciation. To try in words describe the opening ceremony is hard to do. Music, singing, dancing, fireworks, feelings, and lots of joy. That are some of the ingredients. For us it’s about mixing and packaging these ingredients in the best way. And judging by the reactions of the audience we usually manage quite well.
When the Gothia Opening Ceremony takes places, everybody is there. More than 50 000 players, coaches, supporters and locals create a magical atmosphere at Ullevi Stadium. We have an audience that actually takes part of our show, singing and dancing. The fact that the audience is part of the show makes the ceremony an experience of great joy and togetherness. When we see that young people from all over the world can have fun and cooperate together, we can feel proud.
The main number during the Gothia Opening Ceremony is to see all these countries and cultures come together. In addition to this there are nearly 500 dancers, 10 musicians and 15 solo artists accompanying this great culture mix. Together they create an amazing show. Music from all corners of the world is played when nations enter the arena and when the Year’s song is played is the audience that takes care of the singing. You may also find yourself reflecting and find out that Gothia Cup is much more than just football.
The Ullevi Stadium is Sweden’s largest arena with capacity for 46 000 sitting spectators and a couple thousand more in innerfield spaces. Gothia Cup holds and audience record of 51 210 people and is totally packed! The Ullevi Stadium is perfect for large audiences and suitable for big shows and concerts. Besides the Gothia Opening Ceremony, Ullevi Stadium is the host of great concerts every year with artists like U2, Madonna, Robbie Williams, Bruce Springsteen and Metallica.