After a long time of being an active part of the football world, Ford decides now to step in the Gothia Cup’s family of partners.
- The collaboration with Gothia Cup is a natural step we take after 18 years of commitment that Ford has had with UEFA Champions League, says Anna Müller, Managing Director of Ford Sweden. She wants now to be part of the support to youth football and where Gothia Cup is a given choice.
Football gives many kids and young people the opportunity to have fun and exercise, Anna continues. In addition to this, the sport also contributes with forming good values and sportsmanship, collaboration, team feeling and this is something we really want to be part of. Gothia Cup is happy over this new partnership and sees the value of being related to the football veteran that is Ford, whom has proudly been main partner of UEFA Champions League since the start.
-Football, Ford and Gothia Cup feels like a perfect combination and this partnership will give the tournament a great lift. Ford is a strong brand and we are very motivated to begin our collaboration together, assures Roger Andersson, marketing manager at Gothia Cup.
The marketing of the collaboration will be done both during the Gothia week as well as the rest of the year and includes an exciting campaign  throughout the country, among other things.
