After two succesful years together, the agreement between Gothia Cup and german airline Lufthansa is extended one more year. Both parties feel they’ve found the right platform for their collaboration and are looking forward to a exciting future together.
Lufthansa giving 1st prize to champions B14
With the world’s youth as target group, a collaboration with a company as Lufthansa is of great significance for the tournament. - It is extremely valuable for us to reach out to our contacts around the world and not only to the participants that visit us during Gothia Cup. Thanks to the collaboration with Lufthansa we reinforce this opportunity and see a big potential in our marketing strategies,- says Roger Andersson, marketing director at Gothia Cup.
About 35 000 particpate in Gothia Cup, half of these visit us from abroad. The flights into Gothenburg are many and these are favorable circumstances for Lufthansa, whom also sees the value of beeing associated with such a strong trademark.
-We are very happy to continue the collaboration with Gothia Cup, says Håkan Bäverstrand, sales director for Lufthansa Sweden. With the help of our global network, it feels good to be able to transport safely all these kids from all over the world to experinece a fantastic week in Gothenburg. We look forward to develop the collaboration with this impressive and professional football celebration that is Gothia Cup, with significative values that extend globally , all year around
