Ice cream, loved in all its forms. Did you know that around 111 million kilograms of ice cream will be eaten in Sweden during this year? Plenty of it during Gothia Cup.
GB Glace can this summer offer their usual lovely selection of ice cream but they have also updated their selection with low calorie alternatives and different ”theme ice creams”".
To the delight of the participants GB Glace have for many years delivered their great ice cream products to Gothia Cup. But not only has the sale given a lot of attention also the events that GB Glace perform in connection to the tournament. This year’s big bet ”GB On Air” gives participants the chance to by web-based videos send greetings home to loved ones, an opportunity that surely will be appreciated by both leaders and players.We ask Birgitta Bergwall, Sales Manager at GB Glace, on how GB Glace look at the Gothia Cup cooperation:
”Ice cream is a product that is associated with joy. It is therefore important for us to be in an arrangement as Gothia Cup in which 35 000 young people gather to be active and have fun together. ”
Statistics from Statistics Sweden, 2007
